Blind Citizens Australia this week announced that SBS has begun a trial of its new audio description service. AD will be provided for select free-to-air television programs on SBS One (ch 3 or 30) and VICELAND (ch 31).
“Audiences can enable audio description for SBS and SBS VICELAND on their television or set top box by updating their audio language settings. These settings can be changed by selecting AUS (Australian) or ‘Unknown’ instead of ENG (English) as the secondary audio language setting, by using your TV’s remote control and on-screen menu options.”
Programs to be audio described include popular films such as The Rocky Horror Picture Show (Sat 25th April 8.30pm on SBS) and Clueless (Wed 22nd April 8.30pm on SBS VICELAND).
SBS is keen to receive feedback during this trial, which will assist the broadcaster in preparing for a more comprehensive service to be rolled out by June 30. Feedback on both practical and stylistic matters is invited.
“The voices providing audio description will be mixed between Australian accents and international accents. SBS will generally be providing human-voiced audio description. In some instances, SBS may acquire programs with synthetic-voiced (machine) audio description. We welcome feedback on audience preferences.”
If you would like assistance in activating audio description, or want to provide some feedback about the service, you can contact SBS directly via email: email@example.com or phone: 1800 500 727 (during business hours).
A core area of interest for the Curtin research team behind this website has been the potential benefits of audio description (AD) for television viewers who do not necessarily identify as blind or vision-impaired. To find out more, we surveyed various focus groups including audio book readers, parents of young children, people with autism, film students, and everyday television fans.
In our report we noted that “sighted participants were largely unaware of AD and had ‘no idea’ it could also be of use to sighted people.” However, “once they were made aware, sighted participants expressed interest in using the service and showed a preference for higher quality AD” (2019, p.73).
As millions of people around the world are confined to their homes during the COVID-19 pandemic, the potential benefits of audio description for mainstream audiences have become even more important.
Our focus group participants found audio description useful in a variety of domestic settings, especially multitasking while performing daily activities such as cooking, crafting, playing music, or caring for children. With schools closed and many people working from home, tools that assist with multitasking are more valuable than ever.
There are increasing signs that people in lockdown would benefit from audio description. A recent article by Akriti Rana for TechPP suggests that AD is useful for “audiobooking” Netflix content during quarantine:
“[S]ometimes, it is just not possible to keep your eyes on the screen – you might have some chores, you might actually be working on something and so on […] Fortunately, there is a way around this. Your can actually listen to the Netflix show or film just as you would an audiobook – compete with descriptions, music, and dialogue, allowing you to visualise the action, even if you are not in a position to watch it.”
The article includes detailed instructions on how to access AD through Netflix and an explanation of its origins:
“[AD] was initially designed to help the visually challenged experience the Netflix universe, but it is just fine for those times when you simply cannot sit and veg-out in front of your TV but cannot wait to know what happens next either.”
This kind of article provides a valuable service by raising public awareness of audio description. It also illustrates how world events are impacting mainstream consumption of media. AD makes film and television more accessible for everyone, which is crucial in our changing world.
As many are now observing, the enforced isolation of the general public is highlighting issues that people with disability have been dealing with for a long time.
“[T]he coronavirus pandemic has brought into sharp focus the critical importance of digital communication for businesses to run smoothly during this period, and its importance in allowing those staying at home to remain connected with friends and family, deterring loneliness. The value we see in digital communications must apply to people with disabilities, too. We must ensure going forward that websites and digital media are fully accessible, and that captioning and audio description become the norm, not the exception, so that people with disabilities can enjoy the very same benefits we’re experiencing right now.”
This month, the acclaimed Yirra Yaakin Theatre Company are presenting Djinda Kaatijin (to understand stars), a collection of Dreaming stories from various countries around the world.
Yirra Yaakin (Yir-raarh Yaarh-kin] which means “Stand Tall” in Noongar language, is one of Australia’s leading Aboriginal performing arts organisations producing award-winning, world-class theatre that is exciting, entertaining, educational, authentic and culturally appropriate.
Through a mix of traditional Noongar dreaming stories and contemporary Indigenous storytelling, Djinda Kaatijin explores the importance of the stars and how they are culturally important to us all.
Join Weitj (Emu), Dwert (Dingo) and Wardong (Crow) as they take us on a journey through the milky way to learn about the Seven Sisters (Pleiades) while interweaving star stories from around Australia and the world, including stories from India, Spain and Scotland as well as Noongar Boodjar. After all, it’s all our stars. It’s all our dreaming.
For Audio Description at the event, you will need to download the Sennheiser MobileConnect app (available for iOS and Android) and connect to the DADAA Wifi Mobileconnect WiFi network (available at the show) with your own mobile device. You will need to bring your own earphones.
For more information, please contact Jacqueline Homer:
Jacqueline Homer Head of Production DADAA Email: firstname.lastname@example.org Mobile: 0400111018 Phone: 9430 6616 Address: 92 Adelaide Street Fremantle WA 6160 www.dadaa.org.au
In a media
release published yesterday the Minister for Communications, Cyber Safety
and the Arts announced that the Australian Government will provide $2 million each
to the ABC and SBS to introduce audio description on broadcast television.
The Hon Paul Fletcher MP explained that “as a result of this funding, the national broadcasters are expected to begin offering audio description services to audiences by 1 July 2020.”
This is a huge development for blind and vision impaired viewers,
audio describers, activists and researchers who have been working towards the provision
of audio description on free-to-air television in Australia.
In response to the news, Emma Bennison, CEO of Blind
Citizens Australia (BCA) states that:
“This is a fantastic step forward for Australians who are blind or vision impaired. BCA has been campaigning for AD since 1996 and more recently, organisations across the blindness sector have joined with us to highlight the human right of people who are blind or vision impaired to watch television with family and friends.’
Australian Greens Senator Jordon Steele-John also responded
positively, with a note of caution regarding the extent of the funding:
“Whilst this is a huge win for our blind and vision-impaired communities, it is disappointing to see that this government has not committed to requiring commercial free-to-air television stations to provide audio description as well.
“The commercial stations – Channel’s Seven, Nine, Ten and Sky – are now on notice. The technology is readily available and cheap, and the community expects them to follow suit and make sure their content is accessible to blind and visually-impaired Australians!’
“This funding injection is fantastic news for Australian television audiences who are blind and vision impaired. Many shows screened on Australian television are already audio described but the broadcasters lacked the technology to make these tracks available. This $4 million will propel Australian broadcasting forward and in this era of personalised television who knows how audiences will make use of this accessibility feature.
“The Australian government should be applauded for their support of audio described public broadcasting. There is no reason why the commercial broadcasters can’t begin providing this feature too.’
Research conducted through this website has
shown that both disabled and nondisabled people agree when it comes to
accessible television; everyone who participated in our focus groups thought that
free-to-air TV should be audio described and available to all.
Importantly, yesterday’s press release notes that “the Government will not prescribe the way in which the ABC and SBS deliver audio description services.” Questions regarding standards and modes of delivery are thus left open to further research and discussion, as broadcasters begin to determine how they will implement these changes next year. Past and current research into audience reception and different styles of audio description will be pivotal in ensuring the services provided by the ABC and SBS are effective.
We will continue to report on these issues as the national broadcasters move to implement audio description in the New Year.
For now, it’s wonderful to celebrate good news as 2019 comes to an end!
Ahead of the federal election this month, the Australian Labor Party have committed 4 million dollars to assisting national broadcasters in implementing audio description on television.
In a media release titled TV For All Australians Under Labor, Michelle Rowland (Shadow Minister for Communications) and Senator Carol Brown (Shadow Minister for Disability and Carers) acknowledged that:
“Australia is the only English-speaking country in the OECD yet to provide audio description – an additional feature that describes the visual elements happening on screen that sighted people take for granted. This is shameful.
Australians living with blindness or low vision should have equal access to television, and our national broadcasters should lead the way in delivering audio description in Australia.”
The media release goes on to identify how the Labor Party intends to address this problem if they are elected:
“Labor acknowledges the financial and technical challenges that implementation of audio description may involve for some television broadcasters.
That is why a Shorten Labor Government will work constructively with the wider broadcast industry to develop a framework and timetable for the implementation of audio description by commercial and subscription services.
In accordance with the co-regulatory system of broadcast regulation, and in the event the framework and timetable is not satisfactorily implemented, Labor will move to legislate for audio description.”
This month we are excited to reveal that our research on audio description in Australia is being launched as part of Curtin University’s Research Rumble.
The event is free to all, taking place 5pm to 7pm on Wednesday 27 March at the Old Perth Boys School, 139 Saint Georges Terrace in Perth. Food and drinks will be provided, along with copies of our detailed written report. The event is being audio described, and accessible versions of the report will be available on USB. There will be special guests, snacks, and lots of interesting discussions, so please join us as we launch this important research into the world!
This bill presents an important step forward in the journey towards audio description on broadcast television and Katie Ellis (from our research team) was in Canberra for the event. We are especially pleased to see a West Australian Senator at the forefront of such advancements and look forward to providing more updates as the situation develops!
Good news for comedy fans: the second season of ABC’s morning show parody Get Krack!n debuts tonight and will be audio described. The series stars Australian comedians Kate McCartney and Kate McLennan, who have recorded their own AD tracks as shown in this video posted on their Facebook page today.
According to their Facebook post, Vision Australia will be making audio description available for the entire season of Get Krack!n on Vision Australia Radio at 9:30pm in Melbourne, Victoria and Perth and 10:30pm in Adelaide. A podcast will also be available the day after each episode has aired at https://radio.visionaustralia.org/
However, Australia remains the only English speaking nation in the OECD not to offer it on free to air television.
Audio description is now available via broadcast television in the UK, US, Canada, New Zealand, Ireland, Germany, Spain, Italy, Poland, France, Portugal, the Czech Republic, Korea, Thailand, Austria, Switzerland, Belgium and a number of other European and Asian countries.
According to Emma Bennison, CEO of Blind Citizens Australia, the Australian blindness sector has been advocating for this accessibility feature to be provided on free-to-air television for over twenty years:
“We have shown extraordinary patience and a willingness to work collaboratively with Government through the various trials and consultation processes, but twenty years is too long, and we will no longer allow Governments to ignore us.”
The trials Bennison refers to were offered by the ABC, one on free-to-air television in 2012 and an iView trial in 2015-2016. There have been no moves to date to make either trial permanent.
Instead consultation on the issue has been ongoing since the late 1990s when the sector called for the introduction of audio description at the same time as digital television. Throughout 2017 the government convened an audio description working group (of which I was a member) to discuss options for the provision of audio description on television. Although three possible approaches were identified, no clear recommendation was put forward.
Speaking on Radio National on the International Day of People with Disabilities Australian Disability Discrimination Commissioner Alastair McEwin highlighted the fact that Australian soap opera Home & Away is audio described on UK television but not Australian. In the same way many American series are audio described however, these audio track are not distributed in Australia.
Even more alarming is the fact that a significant number of Australian television dramas are audio described according to Screen Australia funding agreements yet there is no mechanism to make this track available via broadcast television.
This week, TV4all launch a new campaign hoping to change this. They are asking Australians to contact their locals MPs urging them to support the introduction of legislation that requires Audio description on free to air television.
“I’ve tried it out with a few shows and the descriptions are actually pretty great. Stranger Things may have just become the soundtrack to my morning dog walks.”
Researchers in the Discipline of Internet Studies at Curtin University recently conducted research into the potential benefits of audio description to a mainstream audience. Sighted participants highlighted the benefits of audio description when multitasking during daily activities. Multitasking was described as being able to enjoy television when screen visibility is obscured or their attention is divided:
“For me personally it reduces the reliance on the visual aspect of the shows to follow what is going on, making it easier to follow when I’m trying to do things while watching.”
“I think it opens up more opportunities. Previously I would have only watched a show if I were able to actually give my attention to the screen, however this would allow me to divide my attention and multitask.”
Audio description was also seen as a way to make visual media more accessible when mobile and/or unable to reliably focus on a screen, for example during hands-on activities that required intermittent focused attention. These included cooking, practising a musical instrument, caring for children and crafting.
This large potential mainstream audience seeking to multitask and experiment with digital media combined with over 453,000 Australians living with vision impairment or blindness, represent a significant portion of the audience. There is clear economic and business opportunity for Australian broadcasters to implement audio description as a way to go beyond traditional stationary television ‘viewing’ in an increasingly mobile digital world.
As it stands, Australia is the only OECD country in the world that does NOT offer audio description on TV.
It’s time to make some noise about it!
Every Australian has the right to watch television, stay informed, be part of culture and communities. It’s time for Australia to join the rest of the world and provide audio description on free-to-air TV.
We will be discussing this campaign and its importance in more detail shortly, but for now we encourage everyone to visit the TV4ALL website and participate in this growing conversation using the #TV4ALL hashtag on social media.